SEO Expert Tips
SEO expert tips from real SEO experts can be the difference between having a successful website or simply being buried. There are thousands of other sites starting up every day. What will make yours stand out and rise to the top? How do you practice good SEO (search engine optimization)?
Beware The Experts
First of all, be aware that there are many people claiming to be SEO experts, so you need to do a little bit of research, yourself. You should make sure you are getting good advice. That’s why it’s a very good idea to subscribe to a blog like this one. It is on blogs like this where you will find regular posts with helpful advice for on-page optimization and other important factors.
On-page optimization is one area where you can easily do a lot for SEO. A very nice, concise definition of on-page optimization is: On-page optimization is what your site is saying to the search engines.
What this means, to start with, is that you can do a lot on your own, without having to pay for expensive SEO work. Does that mean you don’t need SEO experts? Not at all, but it does mean that you can do a lot and save your money for the fine tuning that will give you a powerful advantage over your competition
On-Page Optimization, An Expert SEOs Tips
On-page optimization in a nutshell means preparing your website for the search engines. Making your page “SEO-friendly,” a term you have probably often heard about, simply means making your page search engine friendly.
One bit of advice for you if you are starting out is the exceptional value of working with the WordPress CMS (content management system). WordPress is the most popular CMS to date. There’s a good reason for that, and that reason is a good reason for anyone, especially those just starting out online, to choose WordPress for a website and/or blog.
WordPress actually helps create new SEO experts with their built in system for on-page optimization. With a few “plugins,” available within your WordPress dashboard or from the WordPress website. With SEO plugins from WordPress, you can quickly and easily check your on-page SEO.
But what IS on-page SEO?
On-page SEO, as defined by the real SEO experts who are always hard at work in the field, in a nutshell, is making your page search engine friendly.
You can do a lot of this yourself, as long as you follow these basic rules from the professional SEO experts. We recommend that you keep a list handy, especially if you’re not using WordPress.
First of all, make sure your page title is SEO friendly. Include your search term in your page URL. This is the “yourpage” part of “yourpage.html,” or whatever you are using, including php. In WordPress, it simply the title you fill in for your page, which is then automatically used to create the link for your page. Always make sure your search terms, otherwise known as keywords, are in your page title, and even better if you use more than just these words, at the beginning of your title.
Next, use your H2 heading. That is the bold text at the top of your post, right below the title, which often is the same as the title. In this post, it is SEO Expert Tips. Once again, make sure that your keywords appear first within your H2 tags.
Then, in your first paragraph, if you can possibly do it in a way that makes sense and looks good, use your keywords again, as you begin your opening paragraph. This is all critical on-page SEO. It makes your page stand out when it is being indexed by Google and others, telling them that your page is important in your chosen category.
As you continue to write your article, include your keywords a number of times in your post. This is called keyword density. Don’t overdo it. That can actually cause you to be penalized by the search engines, but make sure to include your keywords enough.
Why is this?
If you include all those nice keywords in your title, H2 and opening paragraph, but not in the body of your post, the search engines might just assume you are spamming, trying to hijack high profile keywords simply to divert traffic to your site. That’s a very bad idea!
In that case, how do I know how often to include my keywords in the body of my text? There is some disagreement on this, but the consensus seems to be one I agree with. It should not hinder the natural flow. Another way of putting this is that your keyword(s) need(s) to appear on the page, but at the same time, naturally on the page, not “loaded,” as some used to recommend, and which now considered spamming the search engines.
In other words, it should appear just as if you were having a conversation with someone about something. The person you’re talking to should know what you’re talking about, but should not think you’re trying to sell them something.
Use relevant links in your text. By relevant, we mean links to other sites that provide helpful and relevant information related to the post. This post includes examples in the links we have used. They are there to improve your experience and give you even more information from other SEO experts.
It is all right to link to something you’re selling, as long as it is relevant. A good example would be if your article was about camping. If you were writing something about a good camp stove you use and happen to sell, you could turn one of the words into a link to the camp stove you sell. That is a good practice and actually beneficial to your readers, since you are making it easy to find a reliable source for the stove you use!
Images For Content
Add a few images. At least one is very important. Again, don’t overdo it. Make sure images are relevant, related to the article in some way. Be sure to use alt tags. This is a short text string within your html code, something that WordPress makes very easy for you to do, that briefly describes the image. It is another very important opportunity for you to include your keywords.
This is a short, low tech, buy highly effective list to start you in good on-page SEO. We hope it helps you! Please leave a comment for us, below.