Professional SEO Services
are something you must seriously consider if you’re serious about your online presence.
According to statistics, about 80% of online searchers use Google, and about 90% don’t go past the first page. What that means is, if you’re not listed on page one on Google, you might as well not exist. No one will ever see you.
In order to get listed on page number 1 of the world’s most popular search engine, unless you’re an SEO professional yourself, you need to enlist the help of professional SEO services. If there was ever a valuable investment in your business, this would be the most valuable.
A professional SEO service will work on your website for:
- Article publication
- Back links
- Content writing
- Directory listings (Are you listed in DMOZ? Hint – you need to be and it’s not as easy as you might think!)
- On-page/off-page development
If any of these are unfamiliar, you need professional SEO services. If you’re not doing all these things or are struggling with one of more of them, you should seriously consider professional SEO services.
The Bottom Line
The bottom line is, if you’re in business, you need to advertise, whether you are offline, online or both. What SEO professionals do in a nutshell is help you advertise your business online, efficiently, effectively and economically.
Let’s take a look at our list, beginning with article publication. Do you publish articles? That’s a must in the online world. Articles show that you know your industry and are able to help your visitor with his problem. She wants to know that she can ask you a question, she’ll get a useful answer.
Articles, often called posts when published on blogs, provide information that is useful to people in a particular niche. An SEO professional will make sure your articles are clear, accurate, and on target for your niche. Furthermore, and perhaps even most important, your SEO professional knows where to publish your articles.
Bogs and Articles Are Not Equal
Unlike a blog post, which you would generally publish on your own blog, articles are published on relevant sites across the world wide web. Your SEO professional knows where and how to publish your articles, so that they will be seen, read, and even better, read by people who want to know about the product or service your offer.
Blogging and content writing are very closely related to article publication. SEO experts know the fine differences between the three, as well as how they are related.
The simplest explanation is this: blogging is content you post on your own website. Article publishing is content you publish on a website that isn’t yours. It’s really important to understand the differences and to do it properly. You can do it yourself, but will you do it efficiently, effectively, and economically? Perhaps an even more important question for business is, will you do it consistently? Writing good content and articles on a regular schedule is not easy.
You Still Need Good Content
Both blogging and article publication require content. However, there’s a difference between the two. You can create content for article publication and use it for your blog posts, but it’s not always a good idea to create content for your blog and use it for article publication.
Why is this so?
Blog content is more personal and therefore less formal than articles you publish elsewhere. A good way to think of it is this. Blog posts are your casual conversation with the people coming into your store. They come to your store for help, but many also enjoy standing at the counter to “shoot the breeze,” chatting about both their needs, but also current events, weather, sports, etc.
Your blog posts can therefore be more “chatty” than the polished articles you send out for publication. At the same time, you need to stay on subject, or you will lose your relevance. When you go to your local hardware store for garden supplies, you enjoy spending a few minutes chatting with the salesperson about the previous day’s football game, but you also want professional answers to your question about how to get the grass to grow in that shady spot along the side of your house!
You Can Be Informal, But Remain Relevant!
Therefore, blog posts can be somewhat informal and a little bit chatty, but they also need to be relevant and related to the niche your market is targeted to. The point of blogging, believe it or not, is FIRST to show the search engines that your site is relevant in your niche and then to give your visitors a reason to come back more often. This means it has to be interesting and entertaining, BUT, it also must use relevant keywords that tell the search engines, especially Google, that your site is about the niche you’re in and an important source of information on the topic.
If you get this part figured out, there’s still more. The keywords you use for your article, the way you create the URL for a post, the title of your article or post, the first paragraph of your content when you begin writing, are all critical. Where your keywords are found and how often they are found can be the difference between the search engines recognizing you as important or even possibly thinking you’re trying to spam them.
You would not believe how often I read blog articles on sites trying to pass themselves off as providing professional SEO services who get much of this wrong. It’s really important to choose real SEO experts.
The area of article publishing, blogging and content writing cannot be overemphasized. It’s critical to your online success. Unless you’re really good at it, get someone else, someone who understands SEO, to write your content and publish it.
Don’t Forget The Backlinks
The topic of backlinks are another area that needs to be done professionally. The link in the previous sentence is, in fact, an example of a backlink for Wikipedia. Backlinks are links coming in to a website. When someone links to your website, that is a backlink for you.
This is another critical area where professional SEO services are worth the price, unless you want to do a huge amount of work, yourself. We will probably dedicate an entire article to this critical subject in the future. Suffice to say, many people are taking backlinks anywhere and everywhere they can get them. This is a huge mistake. Unless they are relevant, they could be doing more harm than good. Would you want backlinks from a hunting site to your save the animals site?
Directory listing, especially in DMOZ, is for many even harder than ranking on Google. Indexing, navigation and on-page/off-page development might as well be a foreign language for many, but you have to deal with them, properly, if you want to stand above the competition on that all-important page 1 in the search engines. Professional SEO services know the language and how to do it properly. It’s their business to get your business where it will be seen!
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