Online Marketing Company & PPC versus SEO

Difference between Organic SEO and PPC (Pay Per Click) From an Online Marketing Company View

Search Engine Marketing is one of the tools commonly used as part of internet marketing campaign. Organic SEO and per click are part of Search Engine Marketing but most people get confused not knowing which to apply in their internet marketing campaign.

Organic SEO is the process by which a website is made to achieve a high ranking on search engine results pages when certain keywords are searched.

Pay per click commonly referred to as PPC is the process by which an advertiser bids on keywords that are associated with an advertisement in order to receive high rankings on sponsored links sections.

The main differences between Organic SEO and PPC are:

Position in Search Results

Organic SEO focuses on organic search results which are displayed in the main body of Search Engine Results Pages (SERP).

PPC results are displayed in the sponsored link section whether at the top or bottom of SERP.

It is important to note that Organic SEO search results include all web pages that may be relevant to your query while PPC search results show targeted results in terms of geographic, audience and time.


Organic SEO traffic is free but you may incur initial set up fee and SEO expert fees should you consider hiring one.

On the other hand, with PPC, there is always an ongoing cost per visitor or click. The higher your budget, the more traffic you will receive on your website.

Promotion Results

With SEO campaigns, Google takes time to index and rank a site and a new website or web page may take up to three months before showing up on SERP.

Once the page is up, SEO results in continuous traffic over a long period of time.

However with PPC campaigns as much as they appear immediately after a website is boosted, traffic is dependent with your budget.

Once the budget is removed, traffic stops immediately.

online marketing company ppc
SEO vs PPC Which is best?

Traffic Potential

Both organic SEO and PPC campaigns have the potential to draw traffic to your website.

If you decide to use organic SEO campaign, you need to engage a SEO expert who can help you come up with keywords that will give you a high ranking.

If you use PPC, be ready to pay some amount to give your website a high ranking depending with the competition from other advertisers. You may want to get an online marketing company to perform this service for you.

When you are planning a SEM campaign, both organic SEO and PPC are important. It is advisable that you use an online marketing company and PPC when you have a product that needs high conversion while SEO is good when you have a limited or no budget for advertising.

On a quick note, the SEO tips portion of the blog has been moved to a new section of the tie “SEO Planet”


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“The Writing Nerd”

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